SXSW is a dream week for music fans as thousands of bands and music fans invade Austin, Texas. This will be my fourth year attending the festival and something I noticed two years ago is that a lot of the showcases are exactly the same. Last year we put on a an acoustic show by the lake, early in the morning, that featured Mother Mother, Ben Sollee, Joey from The Henry Clay People, Candy Claws, and Lohio. We had complications locking down an actual location to send out and its attendance was pretty low. The people who took the chance were treated to what I consider one of the better string of bands and moments of SXSW 2011.
This year we've put in over six months of work to find an actual location and curate a five band showcase that I believe is top notch. The reason none of the bands will be revealed is we want to foster a sense of adventure for the extreme music fan...the reward will be given to those who take a chance on a show devoid of buzz or sponsors. The showcase is called ? and here are the only details I can share:
The show will be EARLY. It will run 11:00AM-2:00PM. You will be hungover or tired. If you don't think you can get out at the proper time, do not RSVP please.
The show will be all acoustic.
Five Bands. (Love the list).
Secret Location. Could be inside, could be outside.
Only 100 RSVPers will be accepted. The first 100 e-mailers are in. Everyone else is wait listed in order.
You will receive an e-mail asking to re-confirm with more details a few weeks before the show. Those who confirm will receive the address of the location the week before SXSW. The bands will only be revealed as they play at the show.
We've worked very hard on this showcase and look forward to sharing a unique music experience with you.
We will tweet hints leading up to SXSW starting with...
Hint #1, our poster above is a blurry photo of one of the bands playing.